In Moscow, they are looking for missing excess weight: the finder is urged to call PROMOMED

On World Obesity Day, the biopharmaceutical company PROMOMED launched a large-scale creative initiative aimed at drawing attention to the problem of obesity, which the WHO has officially recognized as a global epidemic of the 21st century.

Today, more than a billion people live with obesity in the world. In Russia, this figure has reached 44 million. The new campaign of the Company is designed to destroy the myth that the fight against excess weight is a matter solely of willpower and strict diets. PROMOMED focuses society's attention on the scientific approach: modern medicine offers a solution that works with physiology, not with self-discipline.

On the day of the fight against obesity, PROMOMED offered to talk about the problem in an unusual format. The basis of the communication campaign was the ironic and easy-to-read mechanics of "missing persons announcements" built into the urban environment. Stylized weight loss announcements will appear on the streets of Moscow and St. Petersburg in March. Anyone who finds it is asked to contact PROMOMED. A complex topic is conveyed through empathy and humor.

Let us remind you that today innovative drugs based on analogues of incretins (natural intestinal hormones) have been created for the treatment of obesity. They act on the root cause of overeating — uncontrolled appetite, helping the body gently restore balance. This allows not only to reduce weight, but also to slow down the mechanisms of premature aging that obesity triggers.

Today, PROMOMED ranks first in Russia in terms of the number of clinical trials in the field of endocrinology (data from 2024), confirming its status as the main driver in the fight against the obesity epidemic.
The Company's goal is to make innovative therapy that prolongs the period of active longevity a daily reality for every Russian patient.