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20.02.2024
20.02.2024
Promomed Group's Telegram channel was awarded the Digital Communications AWARDS by the Association of Directors of Communications and Corporate Media of Russia in the Social Media & Community category.
Zoya Koneva, Project Leader, Digital Communications Manager at Promomed Group, and Irina Zakharova, Director of Corporate Communications at Promomed Group, received the award at the ceremony.
The project is called "Pharma is love. Proven by social media, Promomed talks about the transformation of content on the company's Telegram platform. The basis for the formation of the updated content strategy was the task of telling about pharma in an accessible language to different target audiences in order to create a favorable image of the company. Thanks to a thoughtful content policy that includes a new visual code and updated post themes, Promomed's Telegram platform has reached a new level, becoming one of the leaders in its field.
Now the channel has collected a variety of interesting content: videos from production, facts "from inside" the company about the creation of drugs, pharmaceutical educational programs and much more. Subscribe to Telegram channel Promomed to find out more!
The Digital Communications AWARDS have been held since 2013. The award was established in order to promote the most significant achievements in the field of digital communications, promote products using new communication technologies and tools.
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