Digital Marketing Manager (Veterinary Drugs)

We are PROMOMED Group of Companies, an innovative Russian pharmaceutical company engaged in the production and promotion of prescription and over–the-counter drugs. Pharmaceuticals is one of the most sustainable industries today.

The main asset of the PROMOMED Group is its employees.

• The culture and atmosphere in the company reflects one of our values, cooperation and development.

We value openness to new things, support those who want to learn, and we sincerely believe in what we do.

And now we are looking for a veterinary drugs digital marketing manager who can strengthen the team.

What you have to do in this role:

• Market research, study of market conditions, competitive analysis, description of the profile of the target audience of consumers and its segmentation;
• Development and implementation of a creative digital marketing strategy and tactical promotion plan in order to increase awareness and maintain the image of the company and drugs in the B2B and B2C market;
• Digital sales support, taking into account the specifics of the regions of presence (creation of a tactical digital marketing plan to attract/retain customers; creation, correction and approval of websites companies of drugs, creative advertising materials);
• Development, protection, implementation and control of national and regional promotional campaigns using the "performance marketing" approach and performance analytics and preparation of performance reports.
• Work together with digital and creative agencies to develop companies and maximize the reach of potential customers using various tools (SMM, SEO, targeting, content, mailing, influencers (opinion leaders), etc.).
• Monitoring the effectiveness of various digital promotion tools with prompt implementation of changes if necessary.
• Development, protection, implementation and control of digital promotion with marketplaces, online stores and other platforms.
• Preparation of quarterly and annual budgets for digital promotion, monitoring the effective use of allocated funds
• Search, systematization and analysis of new creative approaches to increase audience loyalty and attract customers;
• Preparation and participation in online and offline events of the company
• Preparation of TV advertising companies together with the Marketing Manager and the head
• Effective, regular and proactive interaction with the cross-functional team.
• Responding to the requests of the Company's employees in accordance with the procedure and within the limits of their official competencies.

• Market analysis and identification of the most potential tools for digital promotion
• The experience of successful product promotion using digital marketing
• Experience in the preparation of creative promotional materials/advertising
• Experience working with analytical tools for evaluating the effectiveness of advertising companies and various digital tools
• Experience in budgeting expenses for digital promotion
• Creative thinking is the development of hypotheses, the development of advertising concepts, and the generation of ideas.

We offer:

• Official registration in the state, indefinite employment contract;
• White salary: we will discuss the amount at the interview;
• Opening hours are Mon-Fri, 9-18;
• Social.package: VMI, payment for mobile communication;
• A large number of new and interesting projects
• Office in the center, walking distance from M.Mira Avenue, Sukharevskaya metro station.
• Resumes with examples of successful digital projects and creativity are considered a priority

If you want to become part of our team, send your resume indicating your salary expectations