Promomed and the RQ Index agency conducted a study of the information field on the topic of obesity

The RQ Index agency, in cooperation with Promomed, has completed a study of the information field on the problems of obesity and overweight.
The aim of the project was to study the public perception of these topics in the media and to find effective approaches to interaction with the medical and patient communities. As part of the study, the Brand Analytics monitoring system analyzed more than a million messages on the problem of excess weight from March 2024 to March 2025.

The key conclusion of the study was the alarming lack of high-quality and accessible information on modern scientifically based methods of combating obesity, in particular on drug therapy. The analysis showed that only 10% of the total array of messages affect ways to solve the problem.

It was revealed that awareness of the possibilities of evidence-based drug therapy and the frequency of its discussion remain extremely low. Although drugs are mentioned (28% of the reported methods), discussions are often conducted without relying on verified medical data. Russian medicines are more often discussed in the 26-35 age group (47% of mentions) and generally receive more positive reviews (41 versus 15% from foreign ones), however, the general level of awareness of the population about modern therapeutic possibilities is insufficient.

"Statistics are inexorable: 62.5% of Russians face the problem of being overweight," said Ekaterina Popova, Promomed's Director of Corporate Communications. — However, the study clearly demonstrates the critical gap between the scale of the problem and the quality of information about ways to solve it. Only 10% of the millions of reports relate to methods of combating excess weight, and only a part of them are medicinal. At the same time, the information field is saturated with myths, incorrect discussions and is experiencing an acute shortage of verified medical information. This creates serious barriers for people seeking effective help."

1. Pharmvestnik